The above Home Depot sign surfaced yesterday on Reddit without any context or provenance, but one commenter weighs in: "I've always wondered why EVERY home depot in the USA has the exact same hand written signs... do they train their how to write in the 'home depot' script?"
Anyway, the photo's downright vintage: in 2009 the home-improvement chain replaced its "You can do it. We can help" slogan seen here with "More Saving. More Doing."
· No thanks, I'm a big boy [Reddit via The Jane Dough]
Ikea, the Swedish furnishings chain that's been opening apartments in Paris Metro stations and quarantining off male shoppers, the company that's so revolutionary that it's actually been copied, has cut the bull and gone back to its bread and butter: flat-pack furniture. Its newest ad campaign, promoting its 40 percent off sale, literally reveals just that: furniture created from cardboard flat-pack furniture boxes. The campaign was devised by Italian firm Auge and is a real mind-bender, obviously.
This is borderline brilliant: a Tucson, Ariz., house newly listed for $1.025M is marketing itself through @IAMAHouse1, its very own Twitter handle. Created by the homeowners' son (and not to be confused by the English dormitory personified by the Twitter handle @iamahouse), @IAMAHouse1 has been live since Saturday and includes a mix of clever selling tactics ("Yep, it's November and I'm going for a dip in the pool. You hear that Wisconsin? #gottalovearizona") and philosophical quotes about homeownership ("Home is where one starts from. - T. S. Eliot #quote.")
As for the property itself, here are the vitals, stripped of brokerbabble terms such as "charm and "grace": built in 1980, it offers 4,000 square feet, three bedrooms, four bathrooms, fireplaces, French doors, a pool, and a "spa patio." Photos right here:
· @IAMAHouse1 [Twitter]
· 5122 North Soledad Primera, Tucscon, Ariz. [Trulia]
Once upon a time, real estate listings appeared in the Sunday editions of newspapers. How quaint! Now it's all online, and while realtors have tried video productions, they've been fairly grim productions, sometimes just re-purposed lo-res slide shows with bad, bad music. Where once there may have been an aerial view- an expensive proposition involving a plane unless it's clipped from Google- now we have aerial videos as openers shot from an electric helicopter. Distant cousins to the drones used over Afganistan, the go-to helicopter videographer in San Francisco is Devin Hedrick of Hover Effect, using a lithium battery-powered craft small enough to take off from a patio (above) and cruise around the neighborhood, in the video clip:
The listing in question is 3855 Washington Street, an over-the-top renovation we toured last week thanks to Butch Haze at Teed-Haze. Have a look in our gallery, or go to their full-on presentation. The house itself is completely renovated, with flawless finishes throughout like the dark green auto-body paint in the foyer. The designers seem to be channeling American decorator Dorothy Draper using strong contrasts and big white moldings. With an asking price of $8,900,000, the 6-bed, 6.5-bath house includes two master suites, one on the top floor, plus room for the au pair and the best laundry room we've ever seen. Plus a security system they asked us not to discuss.
· Hover Effect [Hover Effect]
· 3855 Washington Street [Teed-Haze/Sotheby's]
· The Draper Effect [NY Magazine]
Price:
Today Trulia released some exciting news for CENTURY 21 Brokerages across the country: Trulia and Century 21 Real Estate LLC have entered an agreement to offer Trulia Premium Listings as part of Century 21’s Showcase Advantage listing program. For a limited time, Century 21 brokerages will receive discounts up to 75% off regular pricing on Trulia Premium Listings. Using Premium Listings allows brokerages to increase the leads they receive from Truila by more than 500%. Century 21 brokerages who wish to enroll in the program can get more information by clicking here.
“Trulia is dedicated to making valuable connections between consumers and real estate professionals through our online marketing solutions. It is our goal to become the industry’s number one marketing channel and our partnership with CENTURY 21 Real Estate brings us one step closer to that goal,” said Georg Gerstenfeld, VP of Business Services at Trulia. “We are confident that CENTURY 21 brokerages will benefit from access to Trulia’s audience of buyers and sellers.”
For more information about the Truila and Century 21 partnership, read our official press release here.
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Lani is the New Media Director here at AgentGenius.com and President of New Media Lab, both of which are headquartered in Austin, TX. She has an English degree from the University of Texas (and of course used that to become a blogger) and has lived in Texas her whole life minus the semester in Spain and the summer in Mexico. She spends a great deal of energy on the AG brand as well as improving the real estate industry and is an avid Twitter user.
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