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Showing posts with label Literally. Show all posts
Showing posts with label Literally. Show all posts

Wednesday, February 1, 2012

Adventures in Marketing: Ikea Literally Creates Furniture Out of Flat-Pack Cardboard

× Like us and you'll find top breaking news in your Facebook newsfeed. Sign up for our daily email newsletter and get top stories and breaking news delivered to your inbox. Tuesday, January 24, 2012, by Sarah Firshein

ikea-sales-bed-medium-17129.jpg

Ikea, the Swedish furnishings chain that's been opening apartments in Paris Metro stations and quarantining off male shoppers, the company that's so revolutionary that it's actually been copied, has cut the bull and gone back to its bread and butter: flat-pack furniture. Its newest ad campaign, promoting its 40 percent off sale, literally reveals just that: furniture created from cardboard flat-pack furniture boxes. The campaign was devised by Italian firm Auge and is a real mind-bender, obviously.


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Wednesday, January 18, 2012

Using A “Comparable” With A Hole In It – Literally

Posted by Jonathan J. Miller -Tuesday, January 17, 2012, 3:08 PM
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My senior staff appraiser shared the following nightmare story – about a friend of his who is going through a mortgage refinance with one of the big US national banks regarding a house in Long Island, NY. Rather not say the bank name but a stagecoach comes to mind.

An appraisal was ordered through a big appraisal management company – Rels. Their appraiser used a condemned house with a big hole in the side of it – visible from the street – as a comparable sale presented in the report

Attached are the photos of the condemned house used by the appraiser in my friends appraisal…They are still fighting to have a new appraisal done. I will be honest the house was not this bad (when it was sold) as most of the siding has been removed. However, it was bought by a developer/LLC (not a person) and the condemned sign was on the door had the appraiser gotten out of the car. The hole in the side I believe was there as you can see that is the side with some siding still remaining.

The condemned house appears to have sold well under market value because a developer bought it to renovate and flip at market levels. No commentary or awareness of this was evident in the report. This condemned house is in the same neighborhood but the borrowers property happened to be updated and in good condition. Interestingly, I’m told the condemned sale was the outlier of the other sales presented in report that pulled the value well below the other “non-condemned” sales.

The slogan on the Rels web site is: Quality appraisals — and rapid turn times.

However I see the terms “quality” and “rapid” as mutually exclusive. “Quality” is more aligned with “timely” and “rapid” is more aligned with “fast and furious without review”.

The borrowers are peeved because although they can get a mortgage, the suspect report is in their file and they are worried it will haunt them later with a home equity application or something they haven’t thought of – after all – they paid for it. In fairness to Rels, it doesn’t sound like they are in the loop and the bank just wants to close the loan. The bank is making comments along the lines of “the appraisal won’t stay with your file, so just close” which seems to stray from my understanding of file documentation for lending.

Lesson?

Housing doesn’t recover until appraiser amateurism is eliminated from the lending process. Amazingly, large institutions still seem more interested in efficiency and a built-in “low” bias than getting valuation services that provide reliable results in order to make informed decisions to generate business with.


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Saturday, May 14, 2011

Oh, The Places I'd Go: A Palace That Tops Caesar Augustus', Literally

× Like us and you'll find top breaking news in your Facebook newsfeed. Sign up for our daily email newsletter and get top stories and breaking news delivered to your inbox. Wednesday, May 4, 2011, by Cole Perkins

From private islands in the South Pacific to the great castles of Scotland, this column will take a look at some of the most extravagant vacation rentals on the market.


Photo via Luxury Retreats

For those who seek a relaxing vacation on the island of Capri, Villa Le Camelia provides everything you desire--and more. The retreat is complete with nine-spacious bedrooms, 9.5-luxurious bathrooms, ample patio space, lush gardens, and breathtaking marina and water views. All interiors showcase a certain sophisticated, classic style and are replete with impeccable details, beautiful artwork, and high-end appointments. And guests will definitely enjoy the vast history of the place--it was constructed atop Caesar Augustus' Palace. So, how much will this old-world Italian beauty run you?

Sadly, to bunk up here for the night, you'll have to fork over $9,953 to $12,965. That's more than a Super 8.

· Villa Le Camelia [Luxury Retreats]


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