The Year of Mobile

Giving Consumers and Agents the Inside Scoop On the Go

As we near the end of 2012, it’s time to reflect on what happened this year: our accomplishments and the things we hope to achieve in the year ahead. It’s been a big year for mobile at Trulia–with new app launches, upgrades, and amazing growth–both on the user and agent side. We’ve created strong relationships with our partners and have been featured by Apple, Google, Microsoft, and Amazon for major product announcements this year.

We kicked off 2012 with 7 mobile apps complimenting our mobile website. In the last 12 months, we’ve doubled that, ending the year with 14 apps across several platforms including iOS, Android, Kindle Fire, and Windows 8 for desktop and tablets. To keep up with mobile growth, we expanded our mobile team by 50%. We saw a 129% YoY increase in mobile visitors in Q3, and on weekends, more than a third of our usage is via mobile. As a result of our dedication to mobile products, our users spent 307,154,216 minutes on Trulia mobile in Q3 of this year—the equivalent of 584 years*!

Here’s the inside scoop on what happened this year for Trulia mobile:

Launched First Dedicated National Rentals App on iPhone

-        Organizes listings by recency

-        Sends push notifications when new listings hit the market

Launched Trulia Mobile Ads

-        Helps real estate agents connect with transaction-ready mobile consumers via first dedicated mobile advertising platform for real estate professionals

-        Allows agents to purchase display advertising and generate phone leads from consumers

Launched Trulia for Agents Android App

-        Includes immediate lead notifications and listing check-ins

-        Helps agents manage client lists and respond to leads from anywhere

Crime Maps and Trulia Estimates Integrated into Trulia’s iPad App

-        Allows consumers to incorporate crime heatmap layers into their search

-        Displays Trulia Estimates on more than 50 million off-market homes, townhomes, and condos in nearly 500 counties across the country

Launched Trulia Mortgage Center and Free Dedicated Mortgage iPhone and iPad Apps

-        Empowers consumers by providing personalized mortgage quotes directly from real lenders, in real time

-        Comes complete with online educational guides

Enhanced Portfolio of Kindle Fire HD Apps

-        Takes advantage of the Kindle Fire HD’s mapping and location-based features

-        Includes the Trulia Real Estate App and the Trulia Rentals App

Launched Windows 8 Tablet and Desktop Application

–       Allows consumers to scroll through beautiful HD photo galleries of places to live

–       Notifies consumers when new listings hit the market or when property prices drop

Published Data on Trulia Agent Mobile Check-Ins

-        Sunday is the busiest day for check-ins, as agents are touring open homes. Tuesday is the second busiest day, as agents are visiting brokers’ tours to see the new properties on the market

-        The highest volume of mobile check-ins happens in Los Angeles, New York, and Chicago

Upgraded Our Google Maps Experience on Android

–       Integrated more interactive maps into Trulia’s free Android app for mobile and tablets

–       Leveraged the new Google Maps Android API which allows Trulia users to easily navigate 2D or 3D views of crime, school attendance zones, and nearby amenities like restaurants, gas stations, and grocery stores

As we continue to innovate and work closely with our partners, we’re able to stay on the mobile forefront, giving our consumers the best possible experience across all of our mobile products. Many of our mobile users found their dream home on the go, and needed to contact their real estate agent right away. Thanks to Trulia Mobile Ads, agents are able to connect with buyers as they search on their mobile devices.

Cheers to a successful 2012, and here’s to an even better 2013!

* According to Trulia internal Omniture data

Author information not available.

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New Mobile Apps for Agents – Now on Android!

The Trulia for Agents Android app lets professionals to check-in to listings

Since the first day we launched our Trulia for Agents iPhone app, we’ve heard hundreds of agents ask for a version of the app on their Android phone.  Today we’re excited to announce Trulia for Agents is available on Android!  The new app includes our two most popular features: immediate lead notifications and listing check-ins.  Agents can download either the new Android app from Google Play, or an updated version of the iPhone app from the iTunes store.

Trulia for Agents lets agents manage a list of their clients and respond to leads from anywhere.  The app immediately alerts you when you’ve received a new lead from Trulia, helping you respond quickly and make more connections with prospective clients.

Agents using the Trulia for Agents app can also check-in to the listings they tour and broadcast their local knowledge to buyers and sellers searching for properties.  Every listing check-in  appears on the agent’s Trulia profile, allowing consumers to find agents who have the inside scoop on local properties.  Listing agents are also notified when other professionals check-in to their listings, allowing both sides to connect about clients that might be a fit for the home.

We built the Trulia for Agents app because we know successful agents spend most of their time out of the office working with clients and touring listings.  Download the app so that you can check-in to listings, get alerts about your leads and start meeting new clients today.

Helping Real Estate Pros use Trulia to meet more clients and complete more sales.

View the original article here

Accelerating Mobile with Akamai

At Trulia, mobile is an extremely important channel for us and we now see more than 30 percent of our traffic being driven through mobile applications. In our industry, mobile performance is critical because buyers and renters are always on-the-go. That’s why we use Akamai to bring a better quality experience to our mobile users across our mobile site and mobile apps

Here’s our VP of Product, Lee Clancy, talking about Trulia’s relationship with Akamai:

PR @ Trulia. Pop Culture Vulture

View the original article here

Accelerating Mobile with Akamai

At Trulia, mobile is an extremely important channel for us and we now see more than 30 percent of our traffic being driven through mobile applications. In our industry, mobile performance is critical because buyers and renters are always on-the-go. That’s why we use Akamai to bring a better quality experience to our mobile users across our mobile site and mobile apps

Here’s our VP of Product, Lee Clancy, talking about Trulia’s relationship with Akamai:

Popularity: 1% [?]

View the original article here

Linkage: Mobile Architecture; Don King Sells; Stephen Colbert's Head; More!

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What I Would Buy At...: The Tabletop Mobile From Design Within Reach

× Like us and you'll find top breaking news in your Facebook newsfeed. Sign up for our daily email newsletter and get top stories and breaking news delivered to your inbox. Wednesday, May 4, 2011, by Cole Perkins

This week on Curbed, I will visit one chain furnishings store a day and choose $500 worth of items. Though I am no design expert, most people do say I have great taste…

Photo via Design Within Reach

It's a fact: every room, whether modern or traditional, needs a fun piece of art. This mobile, offered by Design Within Reach, is an item that will fit beautifully into any space and provide a very playful vibe. Influenced by well-known Alexander Calder, Matthew Richard's mobiles--including this one, the Tabletop Mobile--"rotate 360 degrees" and satisfy "both sides of Richards’ personality: the artistic side and the technical side." So, how much will it cost you to liven up your space with a cool, contemporary fixture? Actually, just $385.

· Tabletop Mobile [Design Within Reach]

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Fujitsu ScanSnap S300 Color Mobile Scanner

SCANSNAP S300 SCANNER 16IPM 10PAGE FDR USB 2.0

Price: $321.99

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NeatReceipts Neat Business Cards Mobile Full Color Card Reader/Scanner

Amazon.com Product Description With the NeatReceipts Business Card Scanner you Organize your business cards, simplify your contacts. The next great step in getting the clutter off your desk, and out of your briefcase, with the information safely stored away for when you need it. First there was NeatReceipts to save your valuable paper receipt data (but get rid of all the paper).

Neat Business Cards is extremely compact and portable, weighing less than four ounces--perfect for the road warrior.

Comapct and easy to take with you on the road. View larger.

Neat Business Cards makes it easy to scan all those business cards, categorize, and track contacts on your computer. View larger.

Neat Business Cards also provides a solution for users of ACT!. Without any additional software, you can now scan business cards into your existing contact database. View larger.

Now there's Neat Business Cards. It's one of the most accurate card reader made. Scan your piles of business cards directly into Outlook. Then organize the information on your PC.

It's so small and mobile that you can take it on the road with you tucked in the tiniest pocket of your briefcase or suitcase. The whole scanner weighs less than 4 ounces! That's about a half a sandwich! It's the smallest color card scanner on the market.

Scan and track business card contacts with ease
Neat Business Cards makes it easy to scan all of your business cards into your computer! Categorize, organize and keep track of all your contacts easily, digitally. It installs a button in Outlook and ACT! that lets you scan directly into contact files. You can also scan all your cards into the Neat Business Cards database and export them to csv, Plaxo or create vCards to sync to your handheld device.

Add key information and follow-up to your contact data
Neat Business Cards lets you add notes for each contact so you can remember exactly where you met the contact and what follow-up you’d like to take. You can even attach images or documents to your contacts. Tired of returning home from meetings and trade shows with a stack of business cards? Ready to forget wasting another minute entering contact information into an address book or jamming business cards into your over-crowded Rolodex?

Scan cards directly into Outlook contacts
Neat Business Cards installs a button in your Outlook toolbar that lets you scan business cards directly into Outlook contacts. All information obtained from your business cards such as telephone, e-mail and address are automatically entered in separately, providing you a comprehensive but hassle-free contact companion. You can also add images of business cards to existing contacts.

Bring your contacts on the go
Have a PDA or similar device? Make sure you take advantage of everything Neat Business Cards offers by exporting vCard files to your Treo, Blackberry or similar device. Export vCard files from the Neat Business Cards database that fit easily into your pocket so that no matter where you are, you can recall contacts and keep yourself confident.

This is a terrific item for any business traveler, but is indispensable if you attend conventions and trade shows, if you're in politics or fund-raising, insurance, real estate, consulting, or any situation where you need to keep track of the people you meet to build your business or professional contact base. Included with scanner: software CD (uses Microsoft.Net 2.0 and MS SQL Server Desktop Engine), USB cable, travel case and Quick Start Guide.

Don’t waste another minute typing up business card data!

Neat Business Cards also provides a solution for users of ACT!. Without any additional software, you can now scan business cards into your existing contact database. And forget about the details, Neat Business Cards will handle everything for you and ensure that every contact is entered completely.

• Neat Business Cards installs its card scanning technology in Outlook and ACT! so users can scan directly into contact files – no third party application needed.
• Smallest color card scanner
• Highly accurate card scanning

Key Features

• Scan directly in Outlook
• Scan directly in ACT!
• Scan into Neat Business Cards database
• Use vCard, csv or Plaxo to export contact information to smartphones and other email applications
• Highly accurate card reader for US Cards
• Color scanning at 300 dpi
• Free travel case

What's in the box
Neat Business Cards portable card scanner, software CD, USB cable, scanner travel case, user guide, one piece of calibration paper, one piece of cleaning paper

Price: $199.99

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Visioneer Strobe XP 100 Mobile Scanner TWAIN VRS PDF (SXP1001-DB)

The Strobe XP 100 is the ideal companion for the mobile executive. It's compact enough to fit neatly on your desk, or to pack easily alongside your laptop or in your briefcase. It's portable enough to take anywhere because it's powered via USB. The XP 100 is also powerful enough to scan and organize your documents, photos, articles, brochures, and business cards. Whether you're in the office or on the road, the Strobe XP 100 will lighten your load.

Enjoy 600 x 600 dpi resolution and true 36-bit color, resulting in scans with clean, crisp edges and impressive detail. A speed of 10 seconds per page insures that you can get your work done quickly and accurately. A soft carrying case is included, as are convenient and reliable image management and editing programs that allow you to zoom, crop, and transfer like a professional. Visioneer provides a one-year warranty that covers parts and service.

Price: $199.99

Click here to buy from Amazon