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Thursday, March 22, 2012

Ikea Sewing Kits: Leave it to Ikea to turn...

× Like us and you'll find top breaking news in your Facebook newsfeed. Sign up for our daily email newsletter and get top stories and breaking news delivered to your inbox. Tuesday, March 13, 2012, by Sarah Firshein

Screen-shot-2012-03-13-at-11.57.07-AM.jpgLeave it to Ikea to turn a sewing kit into a sensation. Faced with the need to promote its iPad catalogue in Norway—and also brutally cold Scandinavian winters—the world-dominating Swedish furnishings chain released Beröra, a kit with touchscreen-compatible thread that can be woven into any pair of mittens. Within two weeks, all 12,000 kits sold out and the iPad catalogue became the most downloaded Ikea catalogue in the world per capita. [PFSK via Gizmodo; previously]

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