Last week, we had the privilege of speaking with Ed Krafchow, Chairman and CEO of Better Homes and Gardens Mason-McDuffie Real Estate and an influential member of the real estate industry.
Ed was in our offices to celebrate his firm’s partnership with Trulia. He sees many commonalities between our two firms, as do we. “In our work with Trulia, we are building a consortium of agents, brokers and consumers to come together in the best interest of the consumers,” Ed said. “We believe helping consumers get the information they want is the right thing to do for consumers. With its reach, Trulia will provide our listings with extensive exposure. For these reasons, I am excited about working with Trulia.”
As part of the agreement, Better Homes and Gardens Mason-McDuffie Real Estate will receive prominent placement and brand exposure for its property listings on Trulia.
Krafchow says the industry is entering a third phase in the real estate business. In the first phase brokers owned the business, in the second the agent owned the business, and “in this third phase, I believe consumers will come to own part of the business,” he says.
Watch the video to see Krafchow’s complete remarks.
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