One theme that we commonly hear from real estate professionals is a request to improve the varying quality of leads they receive from online sources. As a response to this agent need, today Trulia is proud to announce Trulia Insight, our newest product that helps agents get access to the highest quality leads on Trulia.
Trulia Insight gives real estate professionals access to valuable lead prequalification information as well as consumer home search preference data, helping them identify and convert the best leads from Trulia into transaction-ready clients. Enhanced features in the Trulia My Leads inbox enable easy lead management, such as the ability to mark leads as ‘hot’ and automatically store a lead’s information in your My Contacts address book. Additionally, one-click listing search alerts and open/click tracking help agents to follow up with clients and understand the home search preferences of their clients.
So far the results have been overwhelmingly positive. Thousands of beta testers have been using Trulia Insight and 97% percent of agents have found the additional Insight information helpful when qualifying leads and working with clients. Additionally, Insight leads from consumers are very high quality—72 percent are transaction-ready and planning to buy a home in the next six months. Benefits that agents receive from Trulia Insight include:
Identify quality leads
Trulia Insight allows agents to discover serious buyers with lead qualification data such as the consumer’s loan pre-approval status, her move timeframe, and whether or not she is currently working with an agent. This information is displayed in Trulia’s My Leads inbox where agents can prioritize and manage their most important leads by marking them as hot.
Connect with transaction-ready buyers
Trulia Insight gives agents understanding about the activity and search behavior of their leads and contacts. Agents can see how many homes the consumer is following and how many saved searches they have created on Trulia.
Share listings and view client activity
When agents stay in touch with their leads and clients using Trulia Insight, they gain a deeper understand of the homes that their clients prefer. It takes only one click to create trackable listing alerts for your clients. When your clients receive these emails, you will be able to see the homes they opened and clicked.
Currently, we are giving agents who subscribe to Trulia Pro and Trulia Local Ads free access to high quality Trulia Insight leads for a limited time. You can learn more and subscribe to Trulia Insight by visiting http://www.trulia.com/insight.
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