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Showing posts with label Percent. Show all posts
Showing posts with label Percent. Show all posts

Wednesday, March 16, 2011

2.7 Percent of American Homes are Vacant: "The typical data point used to...

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43 Percent of Trulia’s Audience is First Time Homebuyers

Kunstmuseum Stuttgart
Creative Commons License photo credit: ralphunden

Today we announce the results of a comScore report, which shows that Trulia has the highest concentration of first-time homebuyers among the top real estate search engines. According to the report, 43 percent of Trulia’s audience consists of first-time homebuyers. Realtor.com’s audience has 31 percent first-time buyers and Zillow’s has 28 percent, making Trulia the #1 site to reach active and engaged first-time buyers.

According to the National Association of Realtors, nearly 50% of homes were purchased by first-time homebuyers in 2010. First-time homebuyers are new to the home search process and typically need more guidance than repeat buyers.  Savvy agents are using Trulia Voices and Trulia Pro as platforms to share knowledge and connect with first-time homebuyers on a daily basis. This is proving to be a good lead generator for agents that are active on Trulia.

“Out of all of the people who’ve contacted me through Trulia, about 90% have been first-time homebuyers,” said Deborah Bremner, an agent in Brentwood, CA. “What makes Trulia so appealing to homebuyers is that it allows a consumer who’s looking online for an agent to choose who they want to work with. On other sites, you don’t necessarily know the caliber of the agent you’re reaching out to, but with Trulia, you can determine who sounds like someone you’d like to work with. My client was extremely happy with the experience of being able to pick her agent on Trulia.”

“It’s not surprising that Trulia has the highest concentration of first-time homebuyers. Trulia serves as an invaluable resource for prospective buyers, providing rich home search data and access to more than 500,000 registered real estate professionals,” said Georg Gerstenfeld, VP of Business Services at Trulia. “Our goal is to help consumers make smart real estate decisions and connect them to agents who can help them through the home buying process.  Not only are agents providing consumers with valuable knowledge, but making these connections with buyers seeking help allow agents to win clients and close deals.”

Since being introduced in early 2007, more than 1.5 million contributions have been made in the Trulia Voices community. It is the largest and most active real estate community on the web.

Methodology

The first-time homebuyer data was pulled from ComScore’s November 2010 Plan Metrix report.  Per this report, a first-time homebuyer is defined as someone that bought their first home in the past six-months, or is very likely/somewhat likely to purchase a new residence in the next six-months.

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Monday, March 14, 2011

Nearly 11 Percent of US Houses Empty

I usually find the quarterly homeowner vacancy and homeownership report from Census pretty lackluster, but the latest one released this morning was anything but. Strawberry Mill Valley

America's home ownership rate, after holding steady for a while, took a pretty big plunge in Q4, from 66.9 percent to 66.5 percent. That's down from the 2004 peak of 69.2 percent and the lowest level since 1998.

Homeownership is falling at an alarming pace, despite the fact that home prices have fallen, affordability is much improved and inventories of new and existing homes are still running quite high.

Bargains abound, but few are interested or eligible to take advantage.

More concerning than the home ownership rate is the vacancy rate. The Census tables don't tell the entire story, but they tell a lot of it. Of the nearly 131 million housing units in this country, 112.5 million are occupied. 74.8 million are owned, and that's only dropped by about 30 thousand in the past year. 38 million are rented, but that's up by over a million year over year. That means more new households are choosing to rent.

Now to vacancies. There were 18.4 million vacant homes in the U.S. in Q4 '10 (11 percent of all housing units vacant all year round), which is actually an improvement of 427,000 from a year ago, but not for the reasons you'd think.

The number of vacant homes for rent fell by 493 thousand, as rental demand rose. 471,000 homes are listed as "Held off Market" about half for temporary use, but the other half are likely foreclosures. And no, the shadow inventory isn't just 200,000, it's far higher than that.

Slideshow: 10 U.S. Cities Where Renting Beats Buying So think about it. Eleven percent of the houses in America are empty. This as builders start to get more bullish, and renting apartments becomes ever more popular. Vacancies in the apartment sector have been falling steadily and dramatically, why? Because we're still recovering emotionally from the toll of the housing crash.

Younger Americans have seen what home ownership has done to their friends and families, and many want no part of it. Credit has become very nearly elitist. Home prices, whatever your particular data provider preference might be, are still falling.

Banks, Fannie [FNM  Loading...      ()   ] and Freddie [FRE  Loading...      ()   ] are holding on to hundreds of thousands of properties, and we don't know exactly when or how they'll sell them.

Questions?  Comments?  document.write("");document.write("RealtyCheck"+"@"+"cnbc.com");document.write('');And follow me on Twitter @Diana_Olick


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