Production Innovation and Industry Relationships Lead to Record Traffic in 2012

Spring is upon us and the first part of 2012 is in the review mirror.  It has been another busy start to the year for Trulia and we wanted to take a minute to share some Truli-a-mazing milestones and achievements.

Let’s start with a few key milestones:

In March 2012 (source: comScore) we overtook Realtor.com in unique users for the first time in Trulia’s historyMarch 2012 was a record month in mobile visitsMarch 2012 was the largest traffic month in company history

We welcomed another member to the ranks of our senior management team-Lee Clancy joined the Trulia family as our new VP of Consumer Products. He is focused on creating more local, social and mobile tools, furthering our commitment to providing the inside scoop. Here are the latest and greatest:

iPhone Rentals App — On the heels of super-popular Android rentals app, we created Trulia Rentals for iPhone, which caters to renters’ tight time frames by providing instant notifications about new rental listings, plus a color-coding system to easily keep track of all currently-available rentals.Trulia Local — “What is it like to live here?” That’s a burning question that crosses the mind of every homebuyer and renter. Now with Trulia Local, you can visually see real estate values, crime, school ratings and local amenities on a single map.Trulia Insight — Leveraging “big data,” Trulia Insight provides real estate pros with deeper knowledge of their client needs by exposing them to their clients home search preferences, plans to buy in the next six months and whether or not they are pre-qualified for a mortgage.Trulia Estimates — To help give homeowners a starting point for estimating their home’s value and understanding current market trends, we rolled out Trulia Estimates to more than 50 million off-market homes, townhomes and condos in nearly 500 counties across the country.Optimized Trulia iPad – The launch of the new iPad was a great opportunity to update our top-rated iPad real estate app to take full advantage of the great new iPad features. We’ve improved the speed of our app for users on 4G LTE networks. You’ll also see optimized “retina”-true icons and graphics. And our heatmaps look fantastic on the new iPad, too.

We’ve also been hard at work on the industry side creating partnerships with some of the biggest MLSs and brokers across the country.

Midwest Real Estate Data (MRED), the largest MLS in the country, announced a direct syndication to Trulia. This strategic partnership with Midwest Real Estate Data (MRED) to directly syndicate more than 100,000 listings to Trulia providing consumers with the most accurate information on homes for sale across Chicago, northern Illinois, southern Wisconsin and northwest Indiana.Alain Pinel Realtors is the largest privately owned and independent real estate company in California and they partnered with Trulia to further their reach and enhance their brand awareness. They are committed to reaching buyers in the places they are looking online, which increasingly is more mobile and this new partnership helps them enhance their online strategy.Better Homes and Gardens Mason-McDuffie embraced Trulia to bring their agents, brokers and consumers on Trulia closer together. This partnership provides their listings with extensive exposure.Carpenter Realtors partnered with Trulia to reach more homebuyers in the state of Indiana and within the first few weeks of this new partnership, they saw a huge spike in the amount of exposure that our listings got to prospective homebuyers, which more than doubled their incoming lead traffic.

Lastly, since we are obsessed with providing the inside scoop, we’re always looking for new ways to understand what’s happening in the real estate market. Under the leadership of our Chief Economist Jed Kolko, we published a series of new housing data reports to help shed more light on where people are looking to move tomorrow and how home prices and rents are trending today. Together, these reports–which include the Trulia Price and Rent Monitors, the Trulia Metro Movers report, the Trulia Rent vs. Buy Index and the Trulia Housing Barometer–provide a forward-looking way of understanding the housing market.

We got a lot accomplished to start 2012 but we’re only getting started!

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Better Homes & Gardens Mason McDuffie Embraces Trulia to Build Relationships with Consumers

Last week, we had the privilege of speaking with Ed Krafchow, Chairman and CEO of Better Homes and Gardens Mason-McDuffie Real Estate and an influential member of the real estate industry.

Ed was in our offices to celebrate his firm’s partnership with Trulia. He sees many commonalities between our two firms, as do we. “In our work with Trulia, we are building a consortium of agents, brokers and consumers to come together in the best interest of the consumers,” Ed said. “We believe helping consumers get the information they want is the right thing to do for consumers. With its reach, Trulia will provide our listings with extensive exposure. For these reasons, I am excited about working with Trulia.”

As part of the agreement, Better Homes and Gardens Mason-McDuffie Real Estate will receive prominent placement and brand exposure for its property listings on Trulia.

Krafchow says the industry is entering a third phase in the real estate business. In the first phase brokers owned the business, in the second the agent owned the business, and “in this third phase, I believe consumers will come to own part of the business,” he says.

Watch the video to see Krafchow’s complete remarks.

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