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Tuesday, March 6, 2012

Brand Extensions: World-Dominating Ikea Now Makes Fully Furnished Houses

× Like us and you'll find top breaking news in your Facebook newsfeed. Sign up for our daily email newsletter and get top stories and breaking news delivered to your inbox. Wednesday, February 29, 2012, by Sarah Firshein

Things Ikea has been doing forever: unleashing relationship turmoil on all who buy its MALM beds and all who navigate its stores. Things it should have been doing forever, arguably: creating video instructions for its products and designing houses. Now these are both a reality: the Swedish furnishings chain has just unveiled its first-ever line of houses. Designed in partnership with Oregon firm Ideabox, the "Activ" (Swedish for—guess!) model is a one-bedroom prefab home aimed at a Pacific Northwest consumer. Translation: it's eco-friendly (fual-flush toilets, Energy Star-rated appliances) and features fiber-cement siding, a metal roof, Ikea flooring, Ikea closet systems, cabinets, beds, and so on. Colors are customizable and the $79,500 house is shipped with everything from cabinets to countertops ready to go; per the architects' description: "Think of it as your own personal euro designer flat... only where you want it!" Or just think of it as a house that was built using only one tool: an S-wrench.

· IKEA DEBUTS COMPLETELY-FURNISHED, PRE-FAB, MODERN HOMES [PSFK]
· aktiv [Idea Box]


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