AdWeek has just released the results of a hilarious survey about the reading habits of 860 households earning more than $250K a year. Thirty-nine percent of those surveyed list Architectural Digest as one of their favorite magazines, yet the pub. doesn't actually show up on the list of what these people say they actual read. In fact, the only shelter pub on the real reading list—topped by People, of course, and Costco Connection, surprisingly—is Better Homes & Gardens. So, just to be clear: you're telling us that most people only look at the pictures and/or leave Arch Digest on the coffee table because it looks cool and pretty and intelligent? Shocker of shockers!
· What the Rich are Reading [AdWeek via Fishbowl NY]
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